{"id":26485,"date":"2025-08-12T16:51:06","date_gmt":"2025-08-12T21:51:06","guid":{"rendered":"http:\/\/forumecuador.local\/?post_type=product&#038;p=26485"},"modified":"2026-02-03T14:31:52","modified_gmt":"2026-02-03T19:31:52","slug":"diplomado-experto-de-marketing-promocional","status":"publish","type":"product","link":"https:\/\/forumecuador.com\/es\/product\/diplomado-experto-de-marketing-promocional\/","title":{"rendered":"Diplomado Experto de Marketing Promocional"},"content":{"rendered":"<h4>DIPLOMADO EXPERTO DE MARKETING PROMOCIONAL<\/h4>\n<p><strong>Modalidad:<\/strong> Online con profesor en vivo<br \/>\n<strong>Horario:<\/strong> Lunes a Mi\u00e9rcoles de 19:00 a 21h30<br \/>\n<strong style=\"font-size: 1rem;\"><span style=\"font-size: 1rem;\"><strong>Inicio de clases<\/strong><\/span>:<\/strong><span style=\"font-size: 1rem;\"> 28 de octubre del 2024<br \/>\n<\/span><strong>Duraci\u00f3n:<\/strong>\u00a0 8 semanas &#8211; 120 horas acad\u00e9micas<\/p>\n<p><span style=\"color: #000000;\"><strong>ANTECEDENTES<\/strong><\/span><\/p>\n<p>En esta asignatura se estudian las caracter\u00edsticas b\u00e1sicas que definen el marketing promocional y lo diferencian del resto de disciplinas necesarias para construir la comunicaci\u00f3n de una marca, as\u00ed como en el conocimiento profundo de las diferentes t\u00e9cnicas de marketing promocional que existen en funci\u00f3n del p\u00fablico-objetivo al que se dirigen.<\/p>\n<p><span style=\"color: #000000;\"><strong>METODOLOG\u00cdA<\/strong><\/span><\/p>\n<ul>\n<li><strong>Te\u00f3rico-Pr\u00e1ctica:<\/strong> Combinaci\u00f3n de sesiones te\u00f3ricas y pr\u00e1cticas.<\/li>\n<li><strong>Aprendizaje Activo:<\/strong> Uso de m\u00e9todos participativos y colaborativos.<\/li>\n<li><strong style=\"font-size: 1rem;\">Evaluaci\u00f3n Continua:<\/strong><span style=\"font-size: 1rem;\"> Evaluaciones formativas durante todo el programa<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\"><strong>A QUIENES EST\u00c1 DIRIGIDO EL CURSO.<\/strong><\/span><\/p>\n<ul>\n<li>Profesionales de las \u00e1reas de marketing que laboran como coordinadores de marketing, jefes de producto, gerentes de producto.<\/li>\n<li>Profesional en el \u00e1rea de trade marketing, <em>(jefes y gerentes de trade marketing, impulsadoras)<\/em><\/li>\n<li>Profesionales en el \u00e1rea de ventas:<em> (Key account manager, jefes de venta, supervisores de venta)<\/em><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\"><strong>OBJETIVOS\u00a0 DEL CURSO:<\/strong><\/span><\/p>\n<ul>\n<li>Comprender los elementos b\u00e1sicos que definen el marketing promocional, y las caracter\u00edsticas m\u00e1s importantes de cada una de las diferentes t\u00e9cnicas promocionales que existen.<\/li>\n<\/ul>\n<p><span style=\"color: #000000;\"><strong>E<\/strong><strong>S<\/strong><strong>Q<\/strong><strong>U<\/strong><strong>E<\/strong><strong>M<\/strong><strong>A DE CONOCIMIENTOS DEL CURSO:<\/strong><\/span><\/p>\n<p><strong>ASPECTOS GENERALES DEL MARKETING PROMOCIONAL<\/strong><\/p>\n<p><span style=\"color: #000000;\"><strong>M\u00d3DULO 1 &#8211; Introducci\u00f3n al marketing promocional:<\/strong><\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Concepto y elementos del marketing mix.<\/li>\n<li>Evoluci\u00f3n y panorama actual del marketing promocional.<\/li>\n<li>Evoluci\u00f3n del concepto de marketing promocional.<\/li>\n<li>Caracter\u00edsticas del marketing promocional.<\/li>\n<li>Principales objetivos del marketing promocional.<\/li>\n<li>Tipos de campa\u00f1as de marketing promocional.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong style=\"font-size: 1rem;\"><span style=\"color: #000000;\"><b>M\u00d3DULO 2 &#8211; <\/b><\/span>Elementos fundamentales del marketing promocional:<\/strong><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>El marketing promocional como variable del marketing mix del anunciante.<\/li>\n<li>Principales objetivos del marketing promocional.<\/li>\n<li>P\u00fablicos objetivos del marketing promocional.<\/li>\n<li>Tipos de campa\u00f1as de marketing promocional.<\/li>\n<li>Canales y medios espec\u00edficos de comunicaci\u00f3n de una promoci\u00f3n.<\/li>\n<li>An\u00e1lisis en una campa\u00f1a de marketing promocional: elementos y resultados.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>T\u00c9CNICAS DE MARKETING PROMOCIONAL<\/strong><\/p>\n<p><span style=\"color: #000000;\"><b>M\u00d3DULO 3 &#8211; <strong>T\u00e9cnicas del marketing promocional dirigidas al consumidor final:<\/strong><\/b><\/span><b><\/b><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>El descuento inmediato.<\/li>\n<li>El cup\u00f3n descuento.<\/li>\n<li>El reembolso.<\/li>\n<li>El bonus pack o envase con bonificaci\u00f3n.<\/li>\n<li>Las ofertas de premios.<\/li>\n<li>El muestreo o reparto de muestras.<\/li>\n<li>Las ofertas selectivas: el concurso y sorteo.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\"><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\"><b>M\u00d3DULO 4 &#8211; <strong>T\u00e9cnicas de marketing promocional dirigidas al resto de los p\u00fablicos:<\/strong><\/b><\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>T\u00e9cnicas de marketing promocional dirigidas al distribuidor.<\/li>\n<li>T\u00e9cnicas de marketing promocional dirigidas al equipo de ventas.<\/li>\n<li>T\u00e9cnicas de marketing promocional dirigidas al prescriptor.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\"><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\"><b>M\u00d3DULO 5 &#8211; <strong>El marketing promocional en el punto de venta<\/strong><strong>:<\/strong><\/b><\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Importancia del punto de venta en la decisi\u00f3n de compra del consumidor.<\/li>\n<li>La PLV <em>(publicidad en el lugar de venta)<\/em> y el marketing promocional.<\/li>\n<li>Investigaci\u00f3n del marketing promocional en el punto de venta. El panel de detallistas de Nielsen y el Modelo Scan*Pro.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>PLANIFICACI\u00d3N Y CONTROL DEL MARKETING PROMOCIONAL<\/strong><\/p>\n<p><span style=\"color: #000000;\"><b>M\u00d3DULO 6 &#8211; <strong>Planificaci\u00f3n de una campa\u00f1a promocional<\/strong><strong>:<\/strong><\/b><\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>An\u00e1lisis de la situaci\u00f3n.<\/li>\n<li>Determinaci\u00f3n de los objetivos promocionales.<\/li>\n<li>Definici\u00f3n del p\u00fablico objetivo de la campa\u00f1a promocional.<\/li>\n<li>An\u00e1lisis de los instrumentos promocionales.<\/li>\n<li>Creaci\u00f3n de la campa\u00f1a promocional.<\/li>\n<li>Medios promocionales a utilizar.<\/li>\n<li>\u00c1mbito geogr\u00e1fico y temporal.<\/li>\n<li>Calendario o timing.<\/li>\n<li>Presupuesto y control de los resultados.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"color: #000000;\"><strong>CERTIFICACI\u00d3N:<\/strong><\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Certificaci\u00f3n registrada en la Secretar\u00eda T\u00e9cnica del Sistema Nacional de Cualificaciones Profesionales, Ministerio del trabajo (ANTIGUA SETEC)<\/li>\n<li>Cursos Superiores Titulaci\u00f3n Expedida y Avalada por Corporaci\u00f3n F\u00f3rum Ecuador.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"color: #000000;\"><strong>VALORES DEL DIPLOMADO:<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">Precio de contado\/transferencia\/deposito:\u00a0 495 USD<br \/>\n<\/span><span style=\"color: #000000;\">Precio diferido con tarjeta de cr\u00e9dito:\u00a0 \u00a0 560 USD<br \/>\n<\/span><\/p>\n<p>Planes diferidos con tarjeta de cr\u00e9dito a\u00a0 3 y 6 meses sin intereses, con\u00a0 tarjetas VISA, MASTERCARD, DINERS, DISCOVER, AMERICAN EXPRESS de los bancos Pichincha, Guayaquil, Pacifico.<\/p>\n<p><span style=\"color: #000000;\"><strong>Datos de cuenta para dep\u00f3sito o transferencia.<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">Dep\u00f3sito\u00a0 o transferencia Bancaria:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">Destinatario:\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0FORUM ECUADOR<\/span><\/li>\n<li><span style=\"color: #000000;\">RUC: \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 1792122201001<\/span><\/li>\n<li><span style=\"color: #000000;\">BANCO: \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 PICHINCHA<\/span><\/li>\n<li><span style=\"color: #000000;\">Cuenta corriente: \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 #3386334304<\/span><\/li>\n<li><span style=\"color: #000000;\">E mail: \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <a style=\"color: #000000;\" href=\"mailto:forumecuador@gmail.com\">forumecuador@gmail.com<\/a><\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">Si deseas matricularte en <strong>forma presencial<\/strong> debes acercarte a nuestras oficinas ubicadas en la ciudad de Quito en l<em>a Av. Francisco de Orellana E9-195 y Av. 6 de Diciembre, Edificio Alisal de Orellana &#8211; Oficina PB-01<\/em> en horario de 09:00 a 13:00 y de 14:00 a 17:00 de lunes a viernes.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>DIPLOMADO EXPERTO DE MARKETING PROMOCIONAL Modalidad: Online con profesor en vivo Horario: Lunes a Mi\u00e9rcoles de 19:00 a 21h30 Inicio de clases: 28 de octubre del 2024 Duraci\u00f3n:\u00a0 8 semanas &#8211; 120 horas acad\u00e9micas ANTECEDENTES En esta asignatura se estudian las caracter\u00edsticas b\u00e1sicas que definen el marketing promocional y lo diferencian del resto de disciplinas [&hellip;]<\/p>\n","protected":false},"featured_media":27778,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"product_brand":[],"product_cat":[15],"product_tag":[],"class_list":{"0":"post-26485","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-uncategorized","7":"desktop-align-left","8":"tablet-align-left","9":"mobile-align-left","11":"first","12":"instock","13":"sale","14":"sold-individually","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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