{"id":26643,"date":"2025-08-15T12:08:19","date_gmt":"2025-08-15T17:08:19","guid":{"rendered":"http:\/\/forumecuador.local\/?post_type=profesores&#038;p=26643"},"modified":"2025-10-15T12:09:59","modified_gmt":"2025-10-15T17:09:59","slug":"fernando-x-rosas","status":"publish","type":"profesores","link":"https:\/\/forumecuador.com\/es\/profesores\/fernando-x-rosas\/","title":{"rendered":"Fernando X. Rosas"},"content":{"rendered":"<p>Con m\u00e1s de 25 a\u00f1os de experiencia en gesti\u00f3n comercial, marketing estrat\u00e9gico y docencia universitaria, es Ingeniero Comercial y Mag\u00edster en Ciencias Econ\u00f3micas y Administrativas, con un M\u00e1ster en Marketing por la Universidad Aut\u00f3noma de Barcelona. Certificado por Columbia Business School en marketing digital, ha impartido clases en la PUCE y liderado investigaciones sobre cultura organizacional y marketing relacional, destac\u00e1ndose como ponente en congresos internacionales.<\/p>\n<h5><span style=\"color: #800000;\">Estudios:<\/span><\/h5>\n<ul>\n<li>Doctorado en Ciencias Econ\u00f3micas en la Universidad Nacional del Rosario (en curso).<\/li>\n<li>M\u00e1ster en Direcci\u00f3n Comercial y Marketing en la Universidad de Barcelona, Espa\u00f1a.<\/li>\n<li>M\u00e1ster en Ciencias Econ\u00f3micas y Administrativas en la Universidad de Santiago de Chile.<\/li>\n<li>Ingeniero Comercial Pontificia Universidad Cat\u00f3lica del Ecuador (PUCE)<\/li>\n<li>Certificaci\u00f3n en Marketing Digital en Columbia Business School (EE. UU).<\/li>\n<\/ul>\n<h5><span style=\"color: #800000;\">Experiencia:<\/span><\/h5>\n<ul>\n<li>Docente del m\u00f3dulo de Marketing Inmobiliario y Digital en el Diplomado en Gerencia Inmobiliaria de ACBIR Bol\u00edvar, impartiendo durante 10 ediciones.<\/li>\n<li>Docente universitario de pregrado y posgrado en la Pontificia Universidad Cat\u00f3lica del Ecuador (PUCE) desde 2005, impartiendo c\u00e1tedras, tanto en carreras de negocios como en programas de maestr\u00eda en marketing.<\/li>\n<li>Director General en Grupo Santillana (2005\u20132014),, liderando estrategias comerciales y de posicionamiento de marca a nivel nacional.<\/li>\n<li>Gerente de Librer\u00edas y Otros Canales en Santillana S.A. (2002\u20132004), con responsabilidad en alianzas estrat\u00e9gicas y puntos de venta.<\/li>\n<li>Director de Mercadotecnia en Santillana Educativas (1997\u20132002), donde dise\u00f1\u00f3 campa\u00f1as de marketing, posicionamiento de marca y estrategias B2B para el sector educativo.<\/li>\n<li>Autor de ponencias y art\u00edculos cient\u00edficos relacionados con marketing educativo, cultura organizacional y estrategias de fidelizaci\u00f3n universitaria.<\/li>\n<\/ul>","protected":false},"featured_media":28236,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"escuelas":[715,708],"class_list":["post-26643","profesores","type-profesores","status-publish","has-post-thumbnail","hentry","escuelas-escuela-bolivar","escuelas-escuela-de-gestion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fernando X. 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